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It's A Big Day

It's A Big Day

Hey guys!

It's a big day today!

Tonight at 6pm (AEDT) our Black Friday Sale goes live!

I've been involved in brands for over a decade and I always love this time of year, in a weird way.

Often in this newsletter I share that I find 'calm in the chaos'.
 
It's true, I do.
 
And when you're in the world of retail, November and December is always chaos. You've got Black Friday, Xmas shopping and Boxing day, just to name a few.
 
So it's busy, it's wild and it's pretty chaotic.
 
But at the same time, the weather is getting warmer, you can almost reach out and touch Summer and you've got Xmas and the holidays to look forward to.
 
It took me a while to love it, however.
 
Eight or nine years ago, I was not as calm amongst the chaos as I am now.
 
I could never sleep around this time of year, I'd wake up at 4am, not get back to sleep, go for a run or to the gym and be in the studio working by 5.30am.
 
I'd crash at 8.30/9pm and do it all over again for a month or so.
 
And sure, it's still really stressful this time of year. But I am used to it, and I love it. It's exciting, there's a vibe and everyone's energy picks up.
 
So tonight we'll launch our Black Friday Sale.
 
It's our biggest one yet, without a doubt.
 
Here's what's happening:
🔥 Up to 50% off storewide
🧦 Free pair of socks if you place an order in the first 10 mins (6-6.10pm AEDT)
🎒 Spend $150+ and get our new Go-Day Backpack for free! (RRP $99)
 
There is a lot of good stuff there!
 
 
🎒 GO-DAY BACKPACK
 
Our brand new Go-Day Backpack has just launched! It's a foldable backpack that's perfect for race day & travel.
 
With 19L capacity, this pack holds shoes, clothes, water, keys, and more—perfect for race day.

Drop it at the bag tent, and you're set.

Plus, it folds into its own internal pocket, becoming a hand-sized pouch.

Great for travel, toss it in your suitcase, and you've got a day pack ready for adventure.
 
The Go-Day Backpack is available for $99, or you can get it FREE if you spend $150 in the Black Friday Sale tonight.

TRAIL RACE RECOMMENDATIONS
 
Guys, I need your help. You know I love writing, especially about running.
 
This week I was going to write an article about some of the best trail races in Australia, when I thought no, let's let the people decide the best trail races in Australia!
 
So if you've run a great trail event or race, and you would recommend it to others, submit your recommendation here.
 
I'll share the results here next week!
 
That's all for this week.
See you online tonight at 6pm AEDT for the Black Friday Sale!
 
Run well,
Robbie

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