2XU Wellness Run, Pre-Orders & Bundle Deals
I wonder if there will be a time when I write this weekly founder newsletter and I don't start with something like 'well it's been a crazy week'. Well, it's been a crazy week. There's a lot happening at the moment! From pre-orders, to new stock, events, restocks and more.
Wow, that was special
Many of you will have absolutely nothing to do with the Melb Mara. Maybe you live in another state, perhaps even another country. But I think everyone can appreciate the significance of having the brand showcased at our home-town race in front of almost 90,000 people! It was definitely a pinch-me moment.
Hybrid Pro Release 2, Melb Mara & Community.
If you're a regular reader of the Runly Newsletter, you might be wondering why I'm sending this edition on Wednesday, instead of the usual Thursday. Well, because as of 6am tomorrow morning I am going to be spending four days at the Melbourne Marathon.
Sold Out Drop, Big-Send & Frantic Planning.
In case you missed all the commotion, last night we dropped our brand new running vest - The Hybrid Pro. It feels really good to finally get this campaign out there. It's been in the works for about a year. The product development has been long and I never gave the final tick of approval until I was absolutely happy with it.
It's All Over
If you read this weekly founder newsletter on the regular, there's a good chance you know I've battled with a knee injury in recent times that's brought my running to a complete hault. 9 scans. 4 physios. 1 sports doc. 1 surgeon. 1 surgery. I had surgery around 4 weeks ago to finally get to the source of the problem.
Founder Update #81
You only have to attend one single event, Parkrun or run club to make a new friend, and to understand how powerful it is for runners (or just humans in general) to come together to form micro-communities. It's something I love, and always have admired about the running community.
Lots of Runly's + ups & downs.
Wow, it's the 80th weekly founder update. That's wild!Like, I've sat down for an hour every week for 80 weeks in a row to write this weekly founder update. That's pretty cool. Let's hope it continues for another 1000 weeks. Surely we need to do something fun for the 100th edition, right? I don't know, maybe a founder's run in Melbourne. Who's keen?
Let's talk about momentum.
You know, one thing I really value is momentum. It's extremely hard to get, and easy to lose. If you've got momentum, it makes things a lot easier. It's like running with the wind behind you in a race.