The next 2 months will be wild..

RUNLY NEWSLETTER #146
May 7th 2026
 
Robbie here, Runly founder.

The next 2 months at Runly are going to be insaneee.

I’d actually say for the first time in a while, this year (so far) has felt pretty quiet on the launch front.

No massive product drops.
No stream of new colourways.
No launch notifications going out.

To be honest, we've had a hard enough time trying to keep everything we have in stock! It's been such a wild time, with so many sellouts and demand higher than anticipated.

And honestly, it's been a bit of a blessing. Behind the scenes, we’ve been tightening things up. Refining new (and old) products, building up our foundations and tidying up the backend. We've also been optimising things that needed improving & spending more time thinking long-term.

I think sometimes as a brand there’s this pressure to always be launching something. I guess in a way, always trying to stay “relevant”.

We operate in an environment where many brands now in the running space are fashion-first, performance second. It has become quite an emerging trend.

But deep down, looking at our own brand intrinsically, we have to be performance-first. It's a non-negotiable. Yes, aesthetics are very important, but if the product is not best-in-class functionally, it's not worth it.

So instead of rushing, we slowed down. We've taken our time to get things right.

But that season is over.

The next couple of months are going to look very different. We’ve got multiple new products and projects coming that we’ve been working on for literally over a year.

Some of them have gone through more rounds of sampling and revisions than I can even count at this point.

And this is the part that you really don't see, but what I try to convey in these founder updates.

A product might look “finished” 8 months ago, but then you realise the fabric isn’t quite right..

Or the fit is 5% off.
Or a pocket placement annoys you during a run.
Or the colours don’t hit the way they should.

Then it goes back into development again. That’s why good products take time.

I have been working on a particular product for over 2 years, and just last week I scrapped it entirely and said we're starting again from scratch. It had so many iterations that I think it lost the true meaning of why started creating it.

Now, this is all especially important in running.

Because if you’re going to wear something for a 2-hour long run (or 12 hours), a marathon build, race day, or a trail session in the middle of nowhere, every small detail matters.

And genuinely, I’d rather release fewer products that people love than pump out random stuff every month just to stay busy.

That’s probably the biggest thing I’ve learnt building Runly.
The product drops that we've done that really hit are the ones where the product earns its place in the line-up, and there's a story to tell.

Not because we needed content.
Not because we needed revenue that month.
Not because the algorithm demands something new.

But because it’s genuinely good.

And I think the next releases are exactly that. Great products, and good stories behind them.

Without giving too much away, the next couple of months we’ve got:

• A brand new collection I’m extremely proud of
• A special limited edition 'box' that I genuinely think the Runly community is going to love
• Some fun stuff coming that feels a little different to what we’ve done before
• A new product we’ve been quietly building for a very long time
• Plus Gold Coast Marathon Expo prep is already underway for 2026

Honestly, the second half of this year is shaping up to be one of the biggest periods we’ve had as a brand.

What excites me most is that almost everything coming has a story behind it. There are products in these launches that started as rough ideas scribbled in notes over a year ago.

Honestly, if I showed you the first 'idea samples' we created, you'd probably never buy one of our products again! They're messy, ugly, and aesthetically awful.

But those are usually the ones that end up being the most worthwhile.

Anyway, enough teasing for now.

Next weekend we’ll also be activating at the Great Ocean Road Running Festival in Apollo Bay for the first time ever, which should be a really fun event. If you’re heading down there, definitely come say hey.

That’s it for now. Keep an eye on your inbox and our socials over the next couple of months. There’s some very juicy things coming.

Run well,
Robbie