Hey guys,

It's been a really busy first week back.

You'd think this might have been a quieter week ondeck with many away, on holidays or well, just cruising.

There has been a lot of catching up to do - orders, enquiries and production, as well as a lot of planning for this year.

This is gonna' be a hell of a year, I reckon.

We've already put a bunch of things in place for this year, but there's still a lot more to be done. I thought I'd use this weekly founder update to give you an idea about some of our plans this year.

EVENTS

If you read last week's 'Founder Recap' edition, you'll know just how much I loved attending, exhibiting and activating at running events throughout 2024. It was a real highlight for me, and it was great for the brand.

As an independent brand in an industry that is dominated by big global companies, it's so important for us to show face, get amongst running events at a grassroots level and put our personal passion on display.

This year, we're going to try and take this to another level. We're hoping to get back to many of the events that we did in 2024, but we're looking to get to some bigger interstate events too.

We've made enquiries with some of the biggest races in the country, so we'll see how that goes. In fact, I've got two calls with event organisers waiting as soon as I send this email off!

Without a doubt, it's a huge effort to activate at events. Especially with a 1-2, on a rare occasion 3, person team. The logistics, the physical toll, the emotional toll - they're big days. Big weekends. Lots of planning.

But they're so worth it. Hopefully bump into you at a race or two this year, please come say hello!

TEAM

We're a small team. You know me, I'm the founder. I'm involved in most things. Jay has been with us for about 18 months, and he looks after our media + partnerships.

We've been lucky enough to also add on Raz, our new graphic designer. So if you've noticed some of our new graphics recently, like the feature image of this newsletter, that's all Raz!

I won't lie, it's difficult to compete with the big boys with a small team + a tiny fraction of their budget and resources. But we're batting way above. Our passion, dedication and craft for creating innovative products makes up a big difference.

I'm hoping in the next few months I'll be able to hire someone (probably part-time) to help to continue building our community and customer experience.

PRODUCT

Oh boy, I'm so excited for this. I live and breathe product development, and we've been working on some really cool stuff. You'll see our first little release at the end of this month. It's really cool.

Beyond that, we're continually working on new concepts, iterations and developments.

The truth is, not everything comes off. For a business of our size, we invest quite a lot into research, testing and product development. But we don't release things for the sake of it. If we can't get it right, and it doesn't enhance the runner experience to level we want, it gets pushed aside.

That's the way it should be.

Keep your eyes peeled, because there's a bunch of epic things happening this year.

I hope that this gives you a little bit of an insight into what's happening in the backend, and how we're planning for a great year ahead.

I can't wait for our first event for this year, I'm itching for that early morning drive with a boot full of gear, sipping on a coffee as the sun rises over the hills watching you legends absolutely smash it on the course.

We've got some epic pre-order deals happening right now. Use the code RACESZN to get an extra 20% off. Shop here.

Run well,
Robbie