Sale, Copycats & Big Strava Numbers!

June 27, 2024

Hey guys!

It's been a bit of a strange week, if I'm being honest.

It's been a week of small little highs and lows that aren't worth reporting on.

A week of planning, a week of making sure we're ticking all the boxes and ultimately gearing up for a big second half of the year.

I think some people thrive where it's calm, where you can think, plan and take an extra second to breathe.

Not me, I find calm in the chaos.

Events, marketing campaigns, product design, product releases and engaging with the community.

Here is what has been happening behind the scenes this week:

MID-YEAR SALE 🔥

Just in case you've missed it, our EOFY sale is 'running' right now.

It was meant to run until June 30th, but I'm thinking I might turn it off at midnight tonight as our stock is running really low.

If you've been thinking about getting some new running gear, it's a great time.

Whether you're wanting to pre-order and secure one of the massively in-demand R700 Hydration Vests or get one of the in-stock running vests or belts - you'll be able to get 35% off until midnight.

Shop the sale here.

COPYCATS 😾

It was bound to happen eventually, but we're now seeing a bunch of copycats pop up.

Some opportunistic individuals are recreating some of our innovative products and just whacking their logo on it.

I've even seen one just take our photos and photoshop their logo on!

It's madness.

Thanks to all our customers who have called out the copycats and messaged us to let us know.

If you see one, the best thing you can do is report them on Instagram/Facebook.

I like to think that regardless of whether companies big or small want to copy our product designs, our engagement within the community, personal service and genuine innovation is unmatched!

If anything, I see it as a bit of a kudos.

Our community is building, our products resonating within the running community and together we're on a journey!

STRAVA 🏃

It's been a hot minute since we've done a Strava shout out.

Some of the numbers being put up in the TEAM RUNLY Strava group are insane.

Every day I'm in awe of the legends who are putting out big numbers.

But equally, I'm so proud of all the legends who are putting up numbers of any size.

The ethos of our brand is not about who's running the fastest, or the longest, but about getting outdoors, getting involved in the community and becoming the best version of ourselves.

It's pretty wild that to get in the top 100 distances of last week (out of 250) you needed to do about 10km.

It may not sound like much, maybe.

But that's 100+ people who are out collecting km's.

With work, injuries, study and well, life, I think it's pretty phenomenal.

But here's one notable mention.

Last week Shane Kurtz did 13,949m of elevation across 11 runs.

My word.

I've got sore quads just reading that. So impressive.

Keep pushing team. Keep getting out there and most importantly, enjoy it.

Run well,

Robbie

COMMUNITY