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I've been working in eCommerce and brand development since 2014. Perhaps the most common question I have received in the last 9 years has been 'Hey are you in any stores?'.
The beautiful thing about being in certain stores is that it allows people to touch and feel the product. As I was telling someone on the phone yesterday, Runly really is a product that you want people to touch and see, because the quality is out of this world.
I'll do my best not to turn this into a sales pitch, but the way I describe it is we've taken the best materials from a $500 wetsuit and reformed it to become a $79 running vest. The quality of the product is immense. It's something I really standby and believe in. So to have the product on shelves and behind counters where people can see it and touch is a great thing.
However, there's always this balance between selling to stores where you actually don't make much of a margin, and keeping the stock to sell on our own website where it's more profitable.
I bring this up because we've been approached by some stores, and approached some ourselves about stocking Runly. At this stage we've confirmed a running store in QLD and NSW where Runly will be stocked - good news!
I don't know yet whether that will be a key part of the business where we try to scale our reach in retail stores across the country, or whether we'll partner with very select retailers.
Either way, it's an interesting decision for any product-based brand and one I thought you might find interesting.
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