On Track To Our Best Month, Samples & Strava Results | Newsletter #25
What a day it's been at Runly so far.
Today we had our first in-studio shoot - exciting!
We had 3 models/runners, a photographer and myself working hard in the studio today taking new content.
It's been a lot of fun, but very exhausting!
Check out the Instagram for some behind the scenes.
"ON TRACK" - RUNLY'S BEST MONTH
As more and more people find out about Runly, naturally we start to get more traction, more engagement, a bigger community and more sales.
This will definitely be Runly's best month so far, from a sale perspective.
Well, I would say mostly it's a natural progression.
More people are owning Runly products, other people see them, they tell their friends etc.
You know how it works.
But I also think we're getting better at telling our story and creating content that resonates.
I think that's important as a brand.
For people to know who we are and why we exist in an entertaining and meaningful way.
We've also been getting quite a few enquiries from stockists and stores wanting to stock Runly.
FIRST RUNNING BELT SAMPLE
If you've been reading this newsletter for a while, you've probably heard me talk about wanting to bring out a running belt, eventually.
Running belts are a very easy transition, particularly for new runners and casual runners.
But, it needs a certain quality before I can release it.
I've tried run belts that are out there. There's one thing I can't stand. The bounce.
Whether you wear them front-ways, backwards or side-ways, the bounce drives me insane.
So, that's key.
I'm not going to show you the first sample, because it's just that.
We're focusing on getting the shape right, the feel, the materials and making sure the finer details are considered.
I like to think that's what sets us a part. The little things. The 1%'ers.
More to come on that!
RUNLY ON STRAVA
In this section I like to acknowledge some of you absolute legends for the big efforts you put in on the tracks & trails every week.
Big runs, big climbs, lots of hours.
This week, I wanna' acknowledge Dan Kiraly. A real friend of the brand.
Is he the fastest? No. Does he clock the most km's? Nup. But he's consistent, and he loves every minute of it.
Multiple times a week Dan tags us on Instagram wearing his Runly Vest, running across beautiful terrain and you can tell he enjoys every second.
Keep it up, Dan.
Until next week, keep on runnin'.
P.S If you've ever purchased a product from Runly, we'd love you to fill out this 90 second survey :)