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Newsletter #9 - Create a new product together?

Newsletter #9 - Create a new product together?

Thursday March 23rd 2023

Hey ,

It's that time of the week again! We've had a lot of new subscribers and customers this week, so if you're new here let me introduce myself.
My name is Robbie, I'm the Founder of Runly. Every week I put together some thoughts, give an honest update on where the brand's at, and of course talk a little running.
If you'd like the catch up on some of the previous editions, you can read some here.
Today is a little different. I need your help.
Alright Runly Team. This is big. 
I've been scanning feedback, comments and talking to customers and subscribers for months.
There's one thing missing in the Runly offering.
Sure, if you're reading this perhaps you're like me. You wear your Runly Vest every run and it's a game-changer. That's why you're here.
For the brand to grow we need another offering. The Runly Vest is going to be the key product for a long time - possibly forever. 
But for the traditionalists, or those not used to wearing a vest, we need to apply the Runly design, material and innovation in another form.
Over the last 5 months I've been curating, developing, designing, brainstorming and working away at a new product - the Runly Running Belt.
Here's where I need your help.
I don't like the idea of releasing a big new product without your help and feedback.
I've got my manufacturer on standby. We're waiting for your feedback - ready to produce a sample.
Please reply to this email and tell me what you want to see in the Runly Running Belt sample.
(Or if you're reading this blog on our website - email me at
Perhaps you want it to be breathable? Waterproof? Slim? Large? You want to be able to carry something in particular? Maybe you want it to be pink? Yellow? Black?
Whatever your thoughts and ideas are, I want to hear it. Every single one. 
The more replies I can get to this email, the better product that we can create!
I promise to keep you up to date every week with updates on design, samples, progress and iterations. This will be a community project.
Can't wait to read your replies. This is going to be fun!
Run well,
BTW if you haven't got yourself a Runly Vest yet, head over to our website and pick one up.

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